The independent GTM analyst · cybersecurity · Est. 2026 · Season 01 · Beta

Know your GTM attack surface. And theirs.

The independent outside-in map of every cyber vendor's go-to-market exposure. Where your motion bleeds, where theirs does — graded the same way, from the same signals.

01 · The empty seat

Five desks already map the cyber market. None of them grades the motion.

Return on Security
The money — funding & M&A
CybersecTools
The map — the tool taxonomy
IT Harvest
The broker — M&A advisory with analyst depth
Venture in Security
The canon — business of cyber
Cyber Mktg Society
The guild — the marketers

They count the dollars, draw the map, write the canon, gather the guild. But nobody independently grades whether the go-to-market actually works. That seat was empty. We took it.

02 · Two surfaces

Atlas tells you how the market works. Kumite tells you how vendors are doing.

Two halves of the desk. Atlas is the durable reference — frameworks, lexicon, the layers that don't change weekly. Kumite is the live ring — vendors ranked, belts contested, consolidation tracked.

03 · Inside the Kumite

Cyber vendors, ranked like fighters.

Every fighter is graded on the GTM Exposure Index — seven diagnostic dimensions, read entirely from the outside. Metrics are real and sourced; the verdict is ours.

7
Leagues
13
Live divisions
93
Fighters carded
$63B+
Consolidation tracked
The exposure index · seven dimensions
  • Positioning
  • Demand engine
  • Category authorship
  • Motion durability
  • Channel fit
  • Consolidation resilience
  • AI Citation

First public teardown · MDR. Huntress holds the belt on the cleanest motion in the field — two armies hiring at once, an MSP flywheel and a net-new enterprise field org, and a SIEM launch that could blur the wedge that got it here.

A−
grade
A
dur.
traj.
MDR division · channel flywheel
Huntress
[motion]Two armies hiring at once — an MSP flywheel and a net-new enterprise field org.
[risk]A SIEM launch could blur the wedge that got it here.
MDR belt
Season 01 · 01/93 · metrics: CybersecTools · Return on Security · grades illustrative

The belt is graded on go-to-market. The verdict is ours. The belt is not for sale.

Sponsors can fund the arena. They can never fund a fight. Independence is the entire product — the moment a belt looks bought, the property is dead. Metrics sourced from CybersecTools and Return on Security; grades, belts, and verdicts are ours and marked illustrative.

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